Voluntary termination
The halfway rule nobody mentions
Paid over 50% of your agreement? You may have an option the dealer will not raise.
1. Standard push notification
Text only. The most common placement and the one with the least room: the title is the whole battle.
The halfway rule nobody mentions
Paid over 50% of your agreement? You may have an option the dealer will not raise.
2. Rich push notification
Same copy with an expanded image, shown when the recipient pulls the notification down. Supported on iOS and most Android launchers.
The halfway rule nobody mentions
Paid over 50% of your agreement? You may have an option the dealer will not raise.
3. In-app or in-game interstitial
Full-panel placement inside an app or game. More room, and a real close button, so the copy can carry a sentence of context.
Paid over half your car finance?
There is an option in most agreements that rarely gets explained. Two minutes to understand it.
Claims Newsletter ยท information, not advice
4. MPU banner (300 x 250)
Standard display slot for retargeting people who tapped but did not sign up.
Paid over half your car finance?
Paid over 50% of your agreement? You may have an option the dealer will not raise.
| Sender name | Motor Moola |
| Title | The halfway rule nobody mentions 32 characters |
| Body | Paid over 50% of your agreement? You may have an option the dealer will not raise. 82 characters |
| Destination | https://<campaign-subdomain>/ |
| Editorial note | Strongest performer of the six. Hints at an entitlement without naming a claim, so the landing page must genuinely explain voluntary termination. |
| Compliance | Information-led. Makes no offer, states no entitlement, promises no outcome and never suggests a claim, refund or compensation. The landing page must genuinely deliver the information promised here. |