Agreement types
PCP or HP? They're not the same
Two words on your agreement that change what you own and what you owe.
1. Standard push notification
Text only. The most common placement and the one with the least room: the title is the whole battle.
PCP or HP? They're not the same
Two words on your agreement that change what you own and what you owe.
2. Rich push notification
Same copy with an expanded image, shown when the recipient pulls the notification down. Supported on iOS and most Android launchers.
PCP or HP? They're not the same
Two words on your agreement that change what you own and what you owe.
3. In-app or in-game interstitial
Full-panel placement inside an app or game. More room, and a real close button, so the copy can carry a sentence of context.
Do you know which one you signed?
Personal contract purchase and hire purchase behave very differently at the end. Most people cannot say which they have.
Claims Newsletter ยท information, not advice
4. MPU banner (300 x 250)
Standard display slot for retargeting people who tapped but did not sign up.
Do you know which one you signed?
Two words on your agreement that change what you own and what you owe.
| Sender name | Motor Moola |
| Title | PCP or HP? They're not the same 31 characters |
| Body | Two words on your agreement that change what you own and what you owe. 70 characters |
| Destination | https://<campaign-subdomain>/ |
| Editorial note | Lowest-pressure creative. Good for broad prospecting where you want volume over intent. |
| Compliance | Information-led. Makes no offer, states no entitlement, promises no outcome and never suggests a claim, refund or compensation. The landing page must genuinely deliver the information promised here. |