End of agreement
Your PCP ends. Then what?
Hand it back, pay the balloon, or part-exchange. The one most people get wrong.
1. Standard push notification
Text only. The most common placement and the one with the least room: the title is the whole battle.
Your PCP ends. Then what?
Hand it back, pay the balloon, or part-exchange. The one most people get wrong.
2. Rich push notification
Same copy with an expanded image, shown when the recipient pulls the notification down. Supported on iOS and most Android launchers.
Your PCP ends. Then what?
Hand it back, pay the balloon, or part-exchange. The one most people get wrong.
3. In-app or in-game interstitial
Full-panel placement inside an app or game. More room, and a real close button, so the copy can carry a sentence of context.
Your PCP is ending. Three choices.
Hand it back, settle the balloon payment, or part-exchange. Each leaves you somewhere different.
Claims Newsletter · information, not advice
4. MPU banner (300 x 250)
Standard display slot for retargeting people who tapped but did not sign up.
Your PCP is ending. Three choices.
Hand it back, pay the balloon, or part-exchange. The one most people get wrong.
| Sender name | Motor Moola |
| Title | Your PCP ends. Then what? 25 characters |
| Body | Hand it back, pay the balloon, or part-exchange. The one most people get wrong. 79 characters |
| Destination | https://<campaign-subdomain>/ |
| Editorial note | Time-bound relevance. Works hardest to people 30-40 months into a deal. |
| Compliance | Information-led. Makes no offer, states no entitlement, promises no outcome and never suggests a claim, refund or compensation. The landing page must genuinely deliver the information promised here. |